For over 15 years, I have been a Hong Kong-based designer dedicated to creating design solutions that embody the essence of simplicity. My clients span a diverse range of industries and sectors, including renowned names such as the MICHELIN Guide, Macy's, L'Oréal, Kering, Buccellati, The Women's Foundation, TEDxWanChai, UnionPay, City University of Hong Kong, and Jebsen Group.

 

Embrace Simplicity, Elevate Experience

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From the bustling streets of Hong Kong, my creative vision has transcended borders, captivating a diverse array of clients across the globe.

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To explore a curated selection of my design works, please visit my Behance portfolio. Additionally, you can stay updated with my latest projects and musings by following me on Instagram

While detailed case studies are in the works, allow me to provide you with a glimpse into my design journey through a concise timeline:

 

2014-Current

Ruder Finn Asia

Elevating Design for Industry Leaders Across the region

Joined a dynamic regional team, collaborating on a diverse range of design projects for esteemed clients across various industries, including L'Oréal, Macy's, Buccellati, Michelin Guide, Jebsen, and MTR

Asia Society France

Crafting Compelling Visuals

Creating communication design solution for Asia Society France, an independent organization dedicated to reinforcing the links connecting Asia with France and the European Union, bridging cultural divides and promoting global understanding.

The British Chamber of Commerce in Hong Kong

Fostering Global Business Connections

Collaborated closely with the marketing team to promote their flagship events and cultivate valuable connections within influential business networks spanning Hong Kong, the United Kingdom, and the dynamic Greater Bay Area.

 

2011-2014

Magnet Partnership

Collaborating with Industry Leaders

Work alongside a talented team of creative professionals on diverse projects involving some of the world's most prestigious brands, including Christie's, Sony, UBS, and RBS.

Sinclair Communications

Collaborative Partnership

Worked in close collaboration with public relations professionals to design comprehensive branding and communication materials.

 

2001-2004

Miller Designworks

Embracing Diverse Creative Opportunities

Joined a vibrant group of young creative professionals in the charming small town of Pennsylvania, USA. This dynamic team tackled projects across a diverse range of industries, from corporate and technology to healthcare and manufacturing. The portfolio of clients included:
CertainTeed, Thomas Jefferson's Children's Hospital,
Chatham Acres and The Colonial Theatre

Join me on this ongoing pursuit of design excellence.

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What do I do besides design?

 

2020-Current

Unveiling Nature's Splendor through Generative AI

.#naturespeakthesoul, is an experimental digital art project exploring nature's captivating beauty and the potential of generative AI.
IG: @littlebylittle.art

 

2019

Bubbles Turtle & Reef Conservation Project

Volunteering to Preserving Marine Life

As a volunteer at Bubbles Turtle & Reef Conservation Project in Pulau Perhentian, Terengganu, Malaysia, I collaborated with a dedicated team to protect endangered species. My efforts included spreading awareness, maintaining turtle hatcheries, and contributing to coral regrowing initiatives. This hands-on experience allowed me to actively participate in safeguarding the delicate marine ecosystem and its precious inhabitants.

 

1999

2 Women Exhibition

Phase

The exhibition immersed viewers in an exploration of time and transition through captivating installation art and drawings. Visitors embarked on an artistic journey, guided by the creators' profound interpretations.